The "Swear on the Law" campaign, created pro bono by the McCann Belgrade agency for the Autonomous Women's Center, won two prestigious Effie Awards: Silver in the Positive Change - Social Good: Brands, Non-profit, Diversity, Equity & Inclusion category and Bronze in the Small Budgets - Non-profit, Products and Services category.

The campaign was implemented throughout 2024 with the goal of advocating for a new criminal offense—Unauthorized Sharing of Intimate Images. After a petition signed by nearly 22,000 citizens and numerous individuals submitting amendments to the Criminal Code, the Ministry of Justice announced at the end of last year that this initiative was "justified."

The campaign received support from many public figures and civil society organizations. Additionally, it helped raise awareness among a large number of men of all ages who joined the petition signatories.

We hope this award will keep the issue of unauthorized sharing of intimate photos and videos present in the public space, as women and girls are still waiting for justice.

Thanks to the agencies McCann Belgrade, Two Rivers, and everyone who promoted the campaign for their support, as well as the Effie Awards jury for the recognition!

In addition to the "Swear on the Law" campaign, the "Make What’s Hers Truly Hers Again" campaign, which was pro bono created and implemented by the Cheil Centrade Adriatic agency, was also shortlisted for the Effie Awards. Without their help, the Autonomous Women's Center (AWC) would not have had the Urgent Support Fund for women with experiences of violence, into which more than one million dinars in donations were collected during 2024.

Once again, we express our gratitude to both agencies for their immense support to our work!