As part of the Campaigns with Purpose festival, even two campaigns that were voluntarily designed and realized by two agencies for the Autonomous Women's Center received GRAND PRIX awards! It is about the campaigns "Make What’s Hers Truly Hers Again" and "Swear on the Law".
The campaign "Make What’s Hers Truly Hers Again" was designed and implemented by the agency Cheil Centrade Adriatic won the GRAND PRIX of Campaigns with a Purpose 2024 in the GENDER category!
The "Swear on the Law" campaign designed and implemented by the McCann Belgrade agency won the GRAND PRIX of Campaigns with a Purpose 2024 in the SOCIAL category!
Both campaigns were purposeful and brought concrete results:- Urgentni fond za žene je donacijama privatnih i poslovnih lica narastao na 2,2 miliona dinara!
- Peticiju da se uvede novo krivično delo Neovlašćeno deljenje intimnih snimaka potpisalo je skoro 22.000 ljudi, a Ministarstvo pravde je najavilo da je ovaj predlog uzet u razmatranje!
We are endlessly grateful to the teams of both agencies for their volunteer support, ideas, patience and solidarity!
We are also grateful to all citizens, public figures and companies who supported us in these endeavors!
The Campaigns with a Purpose festival took place on International Children's Day, 20/11/2024, for the fourth time. It is the first festival of socially responsible communication in Serbia. The Festival proclaims the three best socially responsible campaigns in three categories: ECO (green), SOCIAL (yellow) and GENDER (red), which was introduced for the first time this year. According to the Festival, "the campaign that carries the title 'Campaign with a purpose' is a campaign that used the power of communications to touch upon a social problem, draw the public's attention to it and offer possible solutions, as well as a campaign that directly influenced the improvement of the living conditions of children, women and all individuals in Serbia."
The Autonomous Women's Center congratulates all winners of the "Campaigns with Purpose" title.
